How to Find Production Music for Any Project

SWOT Analysis

Strengths

* Cost advantages with new technological innovation arising from the electronic revolution. Not only assembly of facilities with all necessary devices and hardware is less expensive, but replication of CDs, storage and shipping are less costly as well. Low price of development, replication (duplication of 500 CDs ranges from $1.90 to $3.63, replication of 2000 CDs expenses about one dollar per CD), shipping and storage makes the final item less costly and less expensive for the clients, thus widening the range and scope of the potential audience.

* Positioning of CCM in a distinctive industry niche. CCM is microlabel producing organization which specializes on classic and conventional important music.

* Growing consumer platform and client loyalty within focus on group. Customer platform development due to expansion of items (4 already, each year 2 new items emerge), and geographical coverage of listeners.

* Good client support shown through the immediate contact between Darren and his fans.

Weaknesses

* No clear strategic vision: CCM needs a long lasting vision which includes all areas of the company, from marketing and management to submission and hr. At this time the organization faces a dilemma of further strategic development, which will be focused on either enhancing or developing the producing organization or more active marketing and submission of the items through the possibilities of other organizations (the organization is currently regarded by its management as potential object of acquisition or investment)

* Aggressive disadvantages: CCM are not able to get into the retail store industry due to its current level of revenue. Competitors such as significant brands have advantage because they have significant industry energy and influence. Such companies can specify when their music should be played on radio stations and negotiate huge agreements with providers and retail store stores, hence giving themselves broader appeal.

* Limited applications of distribution: at when time the organization heavily relies on such submission sources as network marketing, such as revenue at the gig, purchasing mall submission and revenue in the back end (800 variety purchase, website purchase processing and mail orders). These applications are significant sources of profit for the organization. Nevertheless, to expand its consumer platform, the organization needs to acquire official submission applications, such as revenue through conventional music submission networks and others.

* CCM is short in money to pursue new possibilities. Profits are thin, meaning new possibilities may be unobtainable and long lasting improvements may not be afforded due to initial expenses. To conclude a agreement with significant brands, which would offer the organization with the access to conventional item submission, the firm needs to sale at least 15,000 duplicates of its items per year. From the other hand, huge revenue numbers are impossible to obtain without fantastic conventional submission applications.

* CCM is losing ground to larger companies because of restricted exposure. CCM at when does not arrive at global or nationwide audience like independents and significant brands. CCM needs to broaden its arrive at and widen its consumer platform.

Opportunities

* Serving additional client groups by growing co-operation with other artists and enlarging the Acoustictherapy and other items with new marketing strategies.

* Online through growing e-commerce and releasing MP3s.

* Expanding revenue national.

* Acquiring applications of conventional submission to arrive at wider consumer platform exposure

* Developing new technology to cope with the driving causes of the industry.

* Releasing compilations with other artists has proven well-known. One strategy could be to assembly the music (such as Accoustictherapy) at the facilities, and sell the completed disks at a discounted quantity back to the performing artists in their hometowns. This method would cover the expenses up front and give the players a financial incentive to push the item.

* Pushing revenue into non-traditional areas such as weddings, Epson Stylus Pro 7600 Photo Wide-Format Printer with UltraChrome Ink System purchasing mall music etc.

Threats

* Large variety of new newcomers and development of other small brands due to the electronic revolution. In addition, significant brands or separate brands could decide to start CCM's domestic markets and try to drive small sized brands out of the industry.

* Lose revenue to alternative items like mp3s or internet downloads

* Vulnerability to industry's driving causes because of CCM's poor position in its industry, taking into consideration the point that the organization occupies microlabel section of the industry and is profitable primarily due to the low expenses of electronic producing.